Archive for July, 2012

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We recently completed some photorealistic vehicle renderings.  The process involved capturing  High Dynamic Range Images on site which are used to help match the lighting of the actual location and also provide the reflections in the car paint, windows, and other reflective surfaces on the car.  This trick helps blend the computer generated cars into the backplates, or still photos that were taken of the location.  This process is similar to how we blend animated elements into real video footage.